Our Story
About Us
Why We Exist
A love letter to the most beautiful seven miles of coast in California.
We Love Laguna Beach started as a simple idea: what if there was a publication about this town that was actually written by people who live here? Not a travel guide, not a tourism board brochure, but a real editorial voice from inside the community.
Laguna has always attracted people with a particular kind of sensibility — people who notice things, who care about craft, who believe that where you live shapes who you become. We built this publication for those people. The locals who know which beach to hit on a Tuesday morning, which restaurant just quietly changed its menu, which gallery is showing the most important work of the season.
Every writer on our team lives in or very close to Laguna Beach. Every recommendation is genuinely earned. We write about this place because we love it — and because we believe that love should be articulate.
“The light here is unlike anywhere else. We want to make sure people actually stop and see it.”
What We Believe
Our Editorial Values
Locally Written
Every story is written by someone who lives here, eats here, and loves this place. No travel bloggers, no algorithm-generated lists.
Community First
We champion local businesses, independent artists, and the people who make Laguna Beach what it is — not the chains, not the generic.
Editorial Honesty
We only recommend what we genuinely love. No sponsored content disguised as editorial, no pay-to-play reviews.
Write for Us
Have a story worth telling?
We welcome pitches from local writers, business owners, artists, and anyone else who has something real to say about life in Laguna Beach.
Get in Touch